Blogs

New ways to do Medical Marketing

23/11/2011 - Can pharma grow profit while cutting budget without slashing jobs? By Dr Andree K Bates

http://www.pharmaphorum.com/2011/11/23/can-pharma-grow-profit-while-cutting-budget-without-slashing-jobs/

 

31/05/2011- New pharma business models: What marketers and reps need to know! By Enrique Garrido

http://social.eyeforpharma.com/blogs/enrique-garrido/new-pharma-business-models-what-marketers-and-reps-need-know

 

10/01/2011- How do you measure the impact of your communications programs? by chris.stevenson

http://www.pharmaphorum.com/2011/01/10/it%E2%80%99s-all-about-access-stupid/

 

23/07/2010- B2B Web 2.0  from Peter von Dick, is founder and CEO of e-Zassi.com :  http://blog.pharmtech.com/2010/07/23/b2b-2-0/

 

06/07/2010 - New Medical Business Model. By Madone Dubé

New Bio-Pharma-Medical Business Model

 

18/05/2010- Death of Salesman with Astra Zeneca :  http://www.bnet.com/blog/drug-business/death-of-a-salesman-astrazeneca-replaced-entire-nexium-salesforce-with-telemarketers-8212-and-it-worked/4807

 

02/09/2007- Why the Pharma Industries are going in crisis. By Madone Dubé

The paradigm of Sales Representation is ill....